Your Internet Business, Alexa And Google Page Rank

by Naz Daud

Alexa gives you information on how much traffic your website is getting. You can use this analysis if your business is on the web. They do this by analysing the sites that people who have installed the Alexa toolbar visit. They mainly only give figures at domain level only. All the traffic to any other pages within the domain name is allocated to the domain name.

If you go their site and type in your domain name you can see a chart which when clicked on gives you three separate boxes of information:

Reach - this shows what percentage of global internet user's use your site

Traffic Rank - this is calculated using page views & Users

Page Views per User - this shows how many pages each user views

Below this are data which shows you the countries where your traffic comes from and your rank in these countries.

If your website has low traffic, do not play to much emphasis on the numbers. Sites with low traffic numbers - less then a thousand visitors per month - are not large enough to give any meaningful data. The higher the traffic the more accurate the figures become. The better way to use Alexa is to analyse the overall trend. Is traffic going up or is it going down?

The figures from Alexa mainly represent the internet usage of people who have installed the Alexa Toolbar. This can lead to heavy bias one way or another depending on who has downloaded the toolbar and the pages they visit.

Google Page Rank was developed by Larry Page of Stanford University. It tends to measure in simple terms the quality and quantity of sites linking to your site. For each site that links to your site you get a vote. The higher the page rank of the site linking to you site the higher the value of the vote.

Google also allocates a value for a relevant link. So if your website is selling computers and you have links from other computing websites this will be more relevant then if you have a link coming in from a website to do with pets.

In reality it is more complicated then this and complex equations are used to determine page rank.

To be able to see the page rank of the sites you visit you have to download the Google toolbar. This has privacy implications as then Google is able to track the web pages that you visit.

The higher the page rank of your site the more likely it is that when people search using Google as their search engine the more likely it is for your site to be found with your key words.

You can buy links from other high ranked pages to artificially boost your own page rank but this practice is frowned by Google. They sometimes ignore links coming from a website which is known for selling links. Buying hundreds of low quality links from other websites is now totally frowned upon.

Even though the Alexa Rankings and Google Page Rank are not perfect they seem to be the industry standard by which many people judge the quality of a website. It is therefore important to strive to achieve a high ranking on both.

About the Author

Naz Daud
Business Franchise Opportunity
Business Directory & Franchises
Ireland Businesses

Article Source: Content for Reprint

How To Increase Your Alexa Rank For More Profits

by bill_miller

Alexa rank. Why is it important for some and not others? Does it really matter? And most importantly, how do you increase your Alexa Score?

Some people swear by their Alexa rank while others swear at it. The argument over whether or not Alexa rankings are important won't be solved here. The simple fact is that your Alexa rank may be very important to you depending upon which type of website you have.

Alexa is a website that provides traffic information on other websites.

The Alexa Rank comes when Alexa computes the traffic numbers and ranks websites in terms of popularity as determined by the number of visitors to that site that have the Alexa Toolbar installed.

Why Is The Alexa Rank Important?

The Alexa Rank is important to only a small number of web users. Advertisers and Webmasters use the Alexa rank to help them determine (right or wrong) the worth of your site and links from your site.

There are some pay-per-post companies such as ReviewMe and SponsoredReviews that determine what they pay you based on your blogs Alexa ranking. Text-Link-Ads also determines both what you will pay for a link and what they will sell your links for based partly on the Alexa Rank.

When it means dollars and cents to your bank account, the Alexa Ranking becomes very important!

Here are just a few ways you can increase your Alexa Rank.

Since Alexa is geared toward Webmasters and Internet savy users, it stands to reason that visiting places such as Webmaster Forums and blogs plus Tech Forums and blogs will bring you visitors with the Alexa Toolbar installed on their browser if you leave comments with your URL. Thus increasing your Alexa rank.

Write articles for Webmasters and other Internet Tech types. These people are more likely to have the Alexa tool bar installed on their computers.

Download the toolbar from Alexa and visit your site at least once per day.

Have your friends and Family download the tool bar and visit your site at least once per day.

If you work in an office and can swing it, have the Alexa toolbar installed on the Office computers and set the default homepage as your site. That way, each day when the computers are started, you page gets a visit from a computer with the Alexa toolbar installed.

Put the Alexa Rank widget on your website. I've heard several people mention that a browser clicking on the Widget will count as a popularity vote, although I'm not sure about this. Doesn't hurt to try.

Use Alexa redirects on your website url. I've never seen an "Official" word for Alexa whether or not this actually works, but I know plenty of Webmasters who swear by it. Your mileage may vary.

Get StumbledUpon or Dugg. Social Network members are more likely to have an Alexa toolbar on their browsers and a flood of traffic from these sites can skyrocket your Alexa rank!

That's about all there is too it. There are other methods, some shady, some not so, but these are the most popular IMHO.

If you're an average Internet user who has a non-Tech and non-Webmaster related site and do not care about pay or link advertising, then the Alexa rank probably doesn't mean a hill-of-beans to you. Don't sweat it!

There's a lot of people out there making money online with low Alexa Rankings!

About the Author

The website AffiliateWatcher.Com brings you these traffic tips. He reviews ways to make money with affiliate programs and other money making ventures that helps beginners get started in Affiliate Marketing. See his expose on How To Increase Your Alexa Rank at his blog.

Article Source: Content for Reprint